UX Research, UX/UI Case Study

Culturs — an app for travelers designed in times of COVID-19

Image for post
Image for post
Culturs app Intro / Illustrations by: Brandon Mendoza

HOW DID OUR RESEARCH STARTED?

DESK RESEARCH

Image for post
Image for post
Travel statistics — Desk Research

INTERVIEWS & SURVEYS

Image for post
Image for post
Interviews & survey Culturs
Image for post
Image for post
It’s a global problem, but there is anything we could do to help?
Image for post
Image for post
Empty streets and local businesses closing in Barcelona — September 2020
Image for post
Image for post
Culturs Survey — September 2020 / Illustration by: Brandon Mendoza

PROBLEM

WHAT IS OUR SOLUTION THEN?

Image for post
Image for post

HOW WAS OUR PROCESS TO DEFINE THE SOLUTION

USER PERSONA

Image for post
Image for post
User persona — a prototype of our users / Illustration by: Brandon Mendoza

CUSTOMER JOURNEY

Image for post
Image for post
Left illustration by: Brandon Mendoza / Right illustration: Andreea Dragomir

INSIGHTS

Image for post
Image for post
Insight cluster

HOW DID OUR PROPOSAL COME ABOUT?

Image for post
Image for post

UX DESIGN

Image for post
Image for post
Medium-fidelity wireframes

UI DESIGN

BRANDING AND DESIGN GUIDES

Image for post
Image for post
CULTURS logo
Image for post
Image for post
Design Guides

HI-FIDELITY WIREFRAMES AND PROTOTYPE

Image for post
Image for post
Screens Culturs app
Image for post
Image for post
Local commerce page

USER TEST

Image for post
Image for post
Testing Day — Nuclio Digital School — October 2020

CONCLUSIONS

Graphic Designer | Editorial Designer | UX/UI Designer

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store